Tag Archives: Time Inc.

Native Advertising Report: Bad News/Worse News Edition

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading

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Kristol Clear: Weekly Standard Has Sold Off Editorial Integrity

During the past six months the hardworking staff has chronicled the pimping out of The Weekly Standard’s writers to Xanterra Parks and Resorts (“the largest National Parks concessionaire”) in a series of feature stories on national parks that erased the line … Continue reading

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Our Email to The Weekly Standard About Selling Out Its Writers

As the hardworking staff has recently noted, the Philip Anschutz-owned Weekly Standard has been playing footsie with the Philip Anschutz-owned Xanterra Parks & Resorts in a series of pieces lauding the National Parks that lard Xanterra’s coffers. What puzzles the headscratching staff … Continue reading

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Time Inc. Has Branded-Video ‘Lightbulb’ Go Off

Chalk up another hostage to stealth marketing: the debut of Entertainment Weakly. Adweek reports that Time Inc. has launched EW Lightbulb, “an interview series featuring conversations with today’s leading creators about how they work and where they find inspiration.” This … Continue reading

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Time Inc. Writers: Be Advertiser Friendly – Or Else!

The hardtracking staff has noted on numerous occasions Time Inc.’s pimping out its editorial content to advertisers. Now comes Exhibit Umpteen, via Gawker. Time Inc. Rates Writers on How “Beneficial” They Are to Advertisers Time Inc. has fallen on hard … Continue reading

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Time Inc.’s Norman Pearlstine Is Two-Timing His Readers

From our Late to the Party Pooper desk For almost a year now, the hardtracking staff has been dutifully recording the Fall of the House of Luce, as Time Inc. leases out its editorial content to advertisers. The latest installment comes in … Continue reading

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Time Says Magazine Editors On Its Side

From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading

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Sign o’ the Time: Everything for Sale at Newsweekly

The Boston Sunday Globe featured this full-page ad on A12 yesterday. Two things, for starters: 1) The whole Time Dealer of the Year Awards looks suspiciously like a pay-for-play scheme. 2) There is no this: At least not outside the … Continue reading

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Whose Side Is ‘Time’ On?

In his latest New York Times column, Joe Nocera marks yet another another chip in the traditional Chinese Wall between editorial and advertising (which in truth is more and more resembling the Berlin Wall circa 1990). The Fall of the Wall? … Continue reading

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