Tag Archives: Honda

Blogola Goes Big-Time in Mainstream Media

Posted on December 6, 2017 by Campaign Outsider

For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to wear a dress from its Design Lab clothing collection and … Continue reading →

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New York Times Editing Slashback: ‘What Driver’s Want’ Edition

Posted on February 11, 2017 by Campaign Outsider

Latest in what we expect will be a long-running series As the hardworking staff noted earlier this week, the New York Times is jettisoning its “low-value line editing” and replacing it with “bespoke editing.” Or, more likely, “be-broke editing.” Exhibit … Continue reading →

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Honda Is Fonda Paying Bloggers For Plugs

Posted on March 16, 2012 by Campaign Outsider

Blogola is a problem serious enough to draw the regulatory attention of the Obama administration. But that hasn’t affected the efforts of marketers to grease bloggers (in this case through a third-party European company). From Jalopnik (via MediaPost): How Honda Pays Bloggers To Write About … Continue reading →

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