Tag Archives: Marketplace

New York Times Gets Yahoodwinked by Toyota Ad Exec

Fact #1: This Sunday, Yahoo will live-stream from London an NFL game between the Buffalo Bills and Jacksonville Jaguars. Fact #2: Yahoo has sold ads during the game to over 30 advertisers. Fact #3: A Toyota advertising executive apparently (we don’t … Continue reading

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Zombie Apocalypse for Product Placement

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading

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There’s Crying/No Crying in the Corporate Workplace!

As the hardwalking staff headed home last night, we heard this report by Ashley Milne-Tyte on APM’s Marketplace. Is it getting easier to show emotions at work? We all spend a lot of time at work. Sometimes stuff happens that drives … Continue reading

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FTC’s Stealth-Ad Warning Not Strong Enough

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading

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When A Nation Forgets Its Own Clichés . . .

Well, that’s just sad. The hardworking staff has a habit of recording mangled phrases in the press, and here’s our latest batch. • About a week ago, the Boston Globe ran a story about CBS’s decision to stop broadcasting the … Continue reading

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Strong Boston ™ Push For ‘Boston Strong’

From Tuesday’s APM Marketplace: Can you trademark a rallying cry like ‘Boston Strong’? The phrase “Boston Strong” became part of the vernacular last week, after the attack on the Boston Marathon. It was printed on posters. It was on “The … Continue reading

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Political Ads: Coming Soon To A Public Broadcasting Station Near You

A California federal appeals court has essentially endorsed political ads on public broadcast stations. Via the New York Times Media Decoder blog: Ruling Clears Way for Political Ads on Public Stations Reversing a decades-old rule, a federal appeals court said … Continue reading

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More Wind From The GOP’s Biggest Gasbag

A new ad from GOP gunsel Karl Rove’s front group, via Politico’s Morning Score: CROSSROADS GPS – GOING UP WITH A $1.7 MILLION BUY IN 6 STATES: In an ad entitled “Too Much,” focused on President Barack Obama and energy prices, … Continue reading

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Daisey Chain Entangles David Sedaris

The Mike Daisey rumpus over his fabrications about Apple’s manufacturing practices has put formerly bulletproof David Sedaris in the crosshairs. But not with everyone. From David Carr’s New York Times column today: Mr. Daisey’s one-man show, “The Agony and the Ecstasy … Continue reading

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Ad o’ the Day

From the distinguished – not to mention virtual – University of Phoenix, Damage Control Division: A full-page New York Times ad with the headline, “Dear Students, Alumni, Faculty, and Counselors of University of Phoenix.” Sample copy: Let’s defy our critics … Continue reading

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