Head-Scratching Ad o’ the Day (California Chrome Edition)

From our 25 Days Late, $50,000 Dollars Short desk

Two years ago Skechers USA got caught shortchanging consumers with deceptive advertising.

From a 2012 Federal Trade Commission press release:

Skechers Will Pay $40 Million to Settle FTC Charges That It Deceived Consumers with Ads for “Toning Shoes”

Consumers Who Bought Shape-ups, Other Toning Shoes Will Be Eligible for Refunds

The Federal Trade Commission announced that Skechers USA, ssu-refundInc. has agreed to pay $40 million to settle charges that the company deceived consumers by making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles.

Besides Shape-ups, Skechers also made deceptive claims about its Resistance Runner, Toners, and Tone-ups shoes, the FTC alleged.

One week ago Skechers was accused of shortchanging its workers. From the Huffington Post’s Peter Dreier:

Footwear Giant Skechers Can Run, but It Can’t Hide From Abusive Labor Practices


Skechers, one of America’s largest footwear companies, can run, but it can’t hide.

A report released Wednesday by the Los Angeles Alliance for a New Economy (LAANE), “Out of Step: How Skechers Hurts Its California Supply Chain Workers,” exposes the company’s troublesome labor practices. It is not a pretty sight.

The report reveals the mistreatment of the workers who deliver Skechers’ products — primarily shoes, apparel and luggage — from ports to warehouses to retail stores around the country and around the world. In doing so, “Out of Step” also exposes the huge gap between Skechers’ carefully crafted image as a hip retailer, which has led it to become a $1.8-billion corporation, and the reality of a company for whom truck drivers and warehouse workers labor under harsh, stressful, and exploitative conditions.

And one day ago Skechers admitted shortchanging New York Times readers in this strange half-page-ad tribute to Double Crown winner California Chrome (Skechers signed a sponsorship deal with the thoroughbred’s owners right before the third leg of the Triple Crown):


Screen Shot 2014-07-02 at 12.21.23 AM




Screen Shot 2014-07-02 at 12.23.52 AM


First off, the Belmont Stakes (where California Chrome finished a disappointing fourth) was almost four weeks ago.

Beyond that, shouldn’t Skechers have taken out a 2/3-page ad in the Times?

Weird all the way around the course, eh?

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2 Responses to Head-Scratching Ad o’ the Day (California Chrome Edition)

  1. Al says:

    California who? Yeah, I know who he is, but my point is that for most of the country, once he failed to place at Belmont, he became “Equine non Grata” to all but the most dedicated racing fans. The best that the ad could generate would be a collective shrug with an accompanying ‘Huh’.

  2. Did not know Skechers was so awful.

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