The Sneak in Review: Branded Content Lightning Round


The hardtracking staff has a cliporama piling up, so we’re passing it on to you.

Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?


What good is native advertising if it doesn’t talk like a native?

To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here’s a look at four publishers, and how their sponsored-content teams shape up.

And . . . see headline above.

BuzzFeed On Native Ads: Use Agency Model

Nut graf . . .

Read the rest at Sneak Adtack.

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