Tag Archives: blogola
For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to wear a dress from its Design Lab clothing collection and … Continue reading
From our Pay to Plug desk: Fashion/Lifestyle bloggers are engaged in some serious buckraking – from $5000 to $50,000 – for flacking designers and brands, and the blogees are starting to rebel. Details at Sneak Adtack.
It’s not the principle, it’s the principal. Read all about it at the spiffy new Sneak Adtack. (Thanks, Diana & Gabby!)
Blogola is a problem serious enough to draw the regulatory attention of the Obama administration. But that hasn’t affected the efforts of marketers to grease bloggers (in this case through a third-party European company). From Jalopnik (via MediaPost): How Honda Pays Bloggers To Write About … Continue reading