Tag Archives: blogola

Blogola Goes Big-Time in Mainstream Media

Posted on December 6, 2017 by Campaign Outsider

For several years now the hardtracking staff has noted the growing use of blogola in violation of Federal Trade Commission guidelines, from Lord & Taylor’s paying 50 bloggers under the table to wear a dress from its Design Lab clothing collection and … Continue reading →

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The Blogola Watch® (Fashion/Shopping Division)

Posted on October 9, 2012 by Campaign Outsider

From our Pay to Plug desk: Fashion/Lifestyle bloggers are engaged in some serious buckraking – from $5000 to $50,000 – for flacking designers and brands, and the blogees are starting to rebel. Details at Sneak Adtack.    

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Judge: Google Can’t Pay Blogola Under The Table

Posted on August 9, 2012 by Campaign Outsider

It’s not the principle, it’s the principal. Read all about it at the spiffy new Sneak Adtack. (Thanks, Diana & Gabby!)  

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Honda Is Fonda Paying Bloggers For Plugs

Posted on March 16, 2012 by Campaign Outsider

Blogola is a problem serious enough to draw the regulatory attention of the Obama administration. But that hasn’t affected the efforts of marketers to grease bloggers (in this case through a third-party European company). From Jalopnik (via MediaPost): How Honda Pays Bloggers To Write About … Continue reading →

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