Tag Archives: AOL

The Sneak in Review: What’s Brewing in StealthWorld

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading

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Ask Dr. Ads: What’s Up With The ‘Reform Government Surveillance’ Ad?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, I don’t read the New York Times much (I’m a Washington Post kind of guy), but I happened upon Monday’s edition and here’s … Continue reading

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AOL Pimps Out Patch To Disney

The Disney-Industrial Complex debuts its animated feature Planes next month. So this month it launched a stealth marketing campaign that hijacks AOL’s Patch franchise. From MediaBistro’s FishbowlNY: Latest Patch Site is Hyper-Fictitious And, in this anniversary month of the death of Walter Cronkite, Propwash Junction Patch … Continue reading

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FTC’s Stealth-Ad Warning Not Strong Enough

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading

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The Wall Street Journal Wants Boston Herald Readers

Full disclosure: The hardworking staff is one of the 17 home subscribers to the Boston Herald. As such, we received a letter yesterday from the Wall Street Journal (which the Missus subscribes to, she being much smarter than we are) … Continue reading

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Arianna Puffington

Lede of New York magazine’s puff piece on blogeteria queen Arianna Huffington: On a recent Sunday afternoon, Arianna Huffington, the 61-year-old editorial director of the newly merged AOL–Huffington Post, gathers a group of children around her on a white rug, … Continue reading

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Headline o’ the Week (Earless Bunny Edition)

From AOL.com (via The Daily Beast): Japan’s Earless Rabbit Sparks Worries About Radiation, Mutation Lede: It’s no Godzilla, but an earless rabbit allegedly born near Japan’s severely-damaged Fukushima Dai-ichi nuclear plant has become the latest poster child for the side-effects … Continue reading

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The Scufflington Post

The acquisition of The Huffington Post by AOL has generated a wave of reactions – from Wow! . . . to . . . Huh?? The $315 million deal has also raised questions about the future of the blogeteria founded by … Continue reading

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