Tag Archives: sponsored content

Here’s How You Handle Sponsored Content

The hardtracking staff has written ad(!) nauseum about how deceptive the new wave of branded content in general and native advertising in particular tends to be. Not so in the case of media maven Jim Romenesko. Sponsored content posts on his blog are no ads in sheep’s clothing. Here’s … Continue reading

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Getting Restless About Native Advertising

Turns out it’s not just the hardtracking staff that thinks native advertising is a menace to editorial integrity. Exhibit A This piece headlined “What the Atlantic learned from Scientology: native advertising is harder for news brands” in the aptly named paidContent: At an ad … Continue reading

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The Atlantic’s ‘Native Advertising’ For Church Of Scientology Leads To Branded Discontent

This was bound to happen. “Native advertising” – marketing material tricked out as editorial content – is all the rage these days, as the hardtracking staff has noted on numerous occasions. And media organizations have been entirely complicit in mainstreaming this form … Continue reading

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