Google’s Newest Search Results: Sponsored Content

From our State-of-the-Cuisinart Marketing desk

The Googletron will not be pwned!

From Search Engine Land:

As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News

News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News.

In a post today on the Google News blog, the company writes:

If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only. Otherwise, if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News.

So what’s Google all kerfoogled about? Just this . . .

Read the rest at Sneak Adtack.

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2 Responses to Google’s Newest Search Results: Sponsored Content

  1. Brad Deltan says:

    Explain to me why ANY results are in Google News from the Washington Post? Didn’t they stop being a newspaper (and instead a shill for the highest bidder) almost eight years ago?

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