Websites Draft Editorial Staffs To Craft Native Advertising

Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers.

Now Digg this (via Digiday):

Native Ads: The Digg Way

For most publishers  entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content.

Not so much at Digg, the social-news platform bought and revived by digital media holding company Betaworks. At Digg, for the past seven months, editorial staffers have been hip deep in crafting its new ad products.

The vision is to craft a new type of native advertising that not only involves editorial participation but is driven by the editorial team, which knows best what types of advertisers will resonate with the Digg audience. The ad sits in the editorial stream. The difference between these ads and other native ads that run on other sites is that Digg’s editorial team writes the content.

Representative sample . . .

Read the rest at Sneak Adtack.

Advertisements
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3 Responses to Websites Draft Editorial Staffs To Craft Native Advertising

  1. I’ve always loved native crafts.

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