Tag Archives: Jonah Peretti

On Native Advertising, BuzzFeed Schools While Google Scolds

Here’s bad news for anyone who values the separation of advertising and editorial content. “Native advertising is going to be the only advertising. The question is only what people are going to put in those units.” Thus spake BuzzFeed’s Jon … Continue reading

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State Of The Cuisinart Marketing: BuzzFeed Hits Purée

Big takeout in New York mag this week on BuzzFeed and its forays into the frontiers of native advertising/sponsored content/commerce journalism. Does BuzzFeed Know the Secret? Jonah Peretti’s viral-content machine purports to have solved the problems of both journalism and advertising at … Continue reading

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Poynter Goes Over To The Dark Side On Stealth Marketing

The hardtracking staff is acutely aware that stealth marketing ranks somewhere below Ghana on the average American’s radar screen. Still, you’d think the media hall monitors of this world would give it serious consideration. WRONG!!! Exhibit Umpteen: This piece by Andrew Beaujon … Continue reading

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