Tag Archives: T Brand Studio

The Grey Lady Opens the Kimono All the Way

As the hard tracking staff at Sneak Adtack has dutifully noted, the New York Times is increasingly blurring the line between advertising and editorial. Especially prevalent are the Russian nesting ads the Times has developed – advertising in the print … Continue reading

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$igns of the New York Times (Virtually None of Them Good)

Given the knee-buckling 19% drop in print ad revenue at the New York Times last quarter, it’s no surprise that there’s a lot of open space in the newspaper these days. And the Times is filling that open space with . … Continue reading

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More Ru$$ian Nesting Ads From the Grey Lady

In an understandable effort to boost ad revenues (and thereby sustain its newsgathering operation), the New York Times has increasingly blended native advertising (widely touted as the financial lifeline for media outlets) with ads in the Times print edition, as … Continue reading

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Native Advertising Report: Bad News/Worse News Edition

In Marshall McLuhan’s landmark work The Medium Is the Massage (it was a printer’s typo he liked so much he stuck with it), the legendary media guru noted that “Real news is bad news – bad news about somebody, or … Continue reading

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Kristol Clear: Weekly Standard Has Sold Off Editorial Integrity

During the past six months the hardworking staff has chronicled the pimping out of The Weekly Standard’s writers to Xanterra Parks and Resorts (“the largest National Parks concessionaire”) in a series of feature stories on national parks that erased the line … Continue reading

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New York Times Goes Native with Russian Nesting Ads

From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates for marketers. Representative sample:     … Continue reading

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WSJ Follows NYT Into VR

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content?     Clear … Continue reading

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Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading

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The Grey Lady Opens the Kimono (Russian Nesting Ads Edition)

The New York Times, which has gone all in with its native advertising factory T Brand Studio, continues to double up its print and native ads. Earlier this year the Times played footsie with the Weinstein Company in promoting The … Continue reading

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The Grey Lady Goes All the (Native) Way

All the signs of the Times were there. From NiemanLab six weeks ago: Native advertising is growing at The New York Times Capital New York give us a look at The New York Times’ native advertising business in a profile … Continue reading

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