Tag Archives: American Express

Why Boston Isn’t New York (Billy Joel Concert Edition)

Full disclosure: The hardworking staff grew up in Manhattan, but we’ve lived in Boston for the past 42 years. So we can’t help noticing the yin and yang of the two cities. Latest example: The Billy Joel concert index. Yesterday’s … Continue reading

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State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News

Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading

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Dr. Ads Presents ‘The Baggies’

From the Wayback Machine: The good doctor hands out the least-coveted awards in the ad business. (Originally posted on SneakADtack.com)    

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A Tweet New Advertising Gambit (II)

A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads. Call it tweetvertising. Exhibit A (for Chobani Greek Yogurt): Exhibit B (for Trident Layers gum): Now comes Exhibit C (from the American Express Social Currency … Continue reading

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A Tweet New Advertising Gambit

Consumer-generated ads are so last Super Bowl. (See Pepsi Max and Doritos spots from version XLV.) Trending now are social-network-fueled ads. Thursday New York Times report: Chobani, Greek Yogurt Leader, Lets Its Fans Tell the Story THE leading brand in a … Continue reading

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