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Tag Archives: American Express
State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News
Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading
Dr. Ads Presents ‘The Baggies’
From the Wayback Machine: The good doctor hands out the least-coveted awards in the ad business. (Originally posted on SneakADtack.com)
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Tagged Adweek, American Express, Bud Bowl I, Dana Carvey, Dr. Ads, Gillette Atra Plus, Jon Lovitz, Stupor Bowl, The Baggies, Victor Kiam, Wayback Machine
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A Tweet New Advertising Gambit (II)
A while back the hardworking staff detailed a new dynamic in mainstream marketing: Social-media-fueled ads. Call it tweetvertising. Exhibit A (for Chobani Greek Yogurt): Exhibit B (for Trident Layers gum): Now comes Exhibit C (from the American Express Social Currency … Continue reading
A Tweet New Advertising Gambit
Consumer-generated ads are so last Super Bowl. (See Pepsi Max and Doritos spots from version XLV.) Trending now are social-network-fueled ads. Thursday New York Times report: Chobani, Greek Yogurt Leader, Lets Its Fans Tell the Story THE leading brand in a … Continue reading
