Tomorrow is Veterans Day, which means the sacrifice of U.S. military service members will be commemorated with the traditional mattress sales, automobile clearances, and – excellent! – coffee giveaways.
From Sunday’s New York Times:
Turns out Starbucks is “inviting all active duty service members, veterans and their spouses to enjoy a free tall (12 fl oz) hot brewed coffee” tomorrow.
That’s some reward for putting themselves in harm’s way, eh?
(To be fair graf goes here)
To be fair, “This is only the beginning. Starbucks has committed to hiring at least 10,000 veterans and military spouses by 2018 – and we’re already halfway there.”
Not to get technical about it, but Starbucks employs roughly 191,000 people, according to Forbes.
That would make the 10,000 veterans and military spouses about 5% of the Starbucks total workforce.
So not bad, but nothing to write home about either.
Campaign Outsider 