Ask Dr. Ads: Is The Diesel Brand Running On Fumes?

Well the Doc opened the old mailbag today and here’s what poured out.

Dear Dr. Ads,

I saw this full-page ad in Thursday’s New York Times:

Picture 1

You have the control?

What are you going to do with it?


What’s going on here, Doc?

– Low Octane

Dear Low Octane,

What’s going on is a reinvention of Diesel’s brand image with a social-media twist. As blogger Nik Thakkar writes on Karl Is My Uncle . . .

Read the rest at Ask Dr. Ads.

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