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Tag Archives: Cisco
Wired Magazine Also Journo-Listing To The Native Ad Side
As the hardtracking has previously noted, web publishers are increasingly employing journalists to create ads in sheep’s clothing, also known as native advertising. Now add Wired Magazine to the ranks of rank sell-outs. From Adweek (tip o’ the pixel to Taylor Wray) . … Continue reading
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Tagged Adweek, Amplifi, Cisco, Conde Nast, Fiat, HuffPost Partner Studio, journo-listing, Marriott, native advertising, Onion Labs, Sneak ADtack, Taylor Wray, Wired Magazine
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State Of The Cuisinart Marketing (IV): Brand Journalism Is Bad News
Not long ago, the hardtracking staff promised to examine brand journalism, another flavor-of-the-month among the branded content set. And so, here we go. Start with PR Newser (“Is ‘Brand Journalism’ the New PR?”), which says American Express’s Open Forum is a legit news source, as is HSBC’s Business … Continue reading
Campaign Outsider 