Christmas in November? Hah! Try Super Bowl ads in November.

From MediaPost:

Jaguar Plays Villain In First Super Bowl Spot

The cat is the villain in Jaguar’s first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the campaign a harbinger of bigger things to come as the Land Rover sibling moves to grab more territory in the U.S. automotive market veldt. The ad with a “British Villains” theme that spotlights the forthcoming F-Type Coupe, will air during the second half of the game, per Jeff Curry, brand VP at the Mahwah, N.J.-based Jaguar U.S.A.

The hardclicking staff worked hard to find Jaguar’s “Disrupter” video, which you can watch here via Automotive News.

That’s a pretty low bar for disrupting, yeah? Not to get technical about it.

Regardless, more details via Forbes:

The Super Bowl spot will be directed by renowned British director Tom Hooper in London. The campaign asks the question, Jaguar said, “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” It will launch with a unique hashtag, #GoodToBeBad, and, like more and more Super Bowl campaigns, will rely heavily on teasing with digital elements and traditional marketing media as well.

In other words, Super Bowl business as usual.

Just a bit early.