Tag Archives: Sneak ADtack

The Grey Lady Opens the Kimono (Russian Nesting Ads Edition)

Posted on July 14, 2015 by Campaign Outsider

The New York Times, which has gone all in with its native advertising factory T Brand Studio, continues to double up its print and native ads. Earlier this year the Times played footsie with the Weinstein Company in promoting The … Continue reading →

Posted in Uncategorized | Tagged Citi, Digiday, enigma machine, Harvey Weinstein, New York Times, Russian nesting ads, Saving the 'Glades, Shell, Sneak ADtack, State of the Cuisinart Marketing, T Brand Studio, The Imitation Game, The Progress Makers | Leave a comment

Wall Street Journal Finally Catches Up with Sneak Adtack

Posted on May 5, 2015 by Campaign Outsider

From our Where You Been? desk This distressing piece ran in yesterday’s Wall Street Journal Media & Marketing section (web headline: “Don’t Sleep on Content Marketing”). ‘Content Marketing’ Goes to the Next Level Many companies have hired editorial staffers in … Continue reading →

Posted in Uncategorized | Tagged brand content, Casper, content marketing, like Brown on Williamson, Lindsay Kaplan, MediaBistro, Nieman Journalism Lab, Sneak ADtack, Wall Street Journal | 4 Comments

Pinterest Goes Native for a Little Pin Money

Posted on January 7, 2015 by Campaign Outsider

There are currently 70 million Pinterest pinners, and every one of them is about to get spinned to the marketing post. From BostInno‘s Rebecca Strong: Pinterest is Getting More Ads but You Might Have Trouble Spotting Them Advertisers’ posts may … Continue reading →

Posted in Uncategorized | Tagged ABC Family, BostInno, Dana Shank, Expedia, Gap, General Mills, holy grail, Kraft, Kraft Foods, Lululemon, native advertising, Nestle, New York Times, Pinterest, promoted pins, Rebecca Strong, Sneak ADtack | Leave a comment

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

Posted in Uncategorized | Tagged Bones, brand journalism, Center for Media Research, Content, Content Strategy Inc., Daniel Burstein, Doug kessler, Hawaii Five-0, MECLABS, MediaPost, Melissa Breker, native advertising, NewsCred, Product placement, Sharethrough, Sneak ADtack, Tom Channick, Velocity | Leave a comment

Time Inc. Has Branded-Video ‘Lightbulb’ Go Off

Posted on November 28, 2014 by Campaign Outsider

Chalk up another hostage to stealth marketing: the debut of Entertainment Weakly. Adweek reports that Time Inc. has launched EW Lightbulb, “an interview series featuring conversations with today’s leading creators about how they work and where they find inspiration.” This … Continue reading →

Posted in Uncategorized | Tagged adterview, Entertainment Weakly, Entertainment Weekly, Glade, Inside Tucson Business, Joe Ripp, Lightbulb, Morgan Spurlock, Norman Pearlstine, Patton Oswalt, Rashida Jones, S.C. Johnson, Sneak ADtack, Tavi Gevinson, Time Inc. | Leave a comment

The Grey Lady Goes All the (Native) Way

Posted on November 20, 2014 by Campaign Outsider

All the signs of the Times were there. From NiemanLab six weeks ago: Native advertising is growing at The New York Times Capital New York give us a look at The New York Times’ native advertising business in a profile … Continue reading →

Posted in Uncategorized | Tagged Capital New York, Digiday, Joseph Lichterman, Justin Ellis, Meredith Kopit Levien, Netflix, New York Times, NiemanLab, Shell, Sneak ADtack, T Brand Studio, Thomson Reuters, White Flag of Old Journalism | 1 Comment

Zombie Apocalypse for Product Placement

Posted on October 25, 2014 by Campaign Outsider

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Dead Brand Walking, Global Product Placement Spending Forecast 2012-2016, Hawaii Five-0, Hyundai, Marketplace, MediaPost, PQ Media, PRI, Product placement, Product Placemint, Sneak ADtack, The Walking Dead, zombies | Leave a comment

Google Thinks You’re a Foogle

Posted on October 15, 2014 by Campaign Outsider

At Google’s inception, founders Sergei Brin and Larry Page eschewed advertising, concerned that people would think financial interests might skew the search engine’s results. Now? Fuhggedaboudit. Via the Wall Street Journal (print edition headline): Deceptive Web Ads Draw Flak, Little … Continue reading →

Posted in Uncategorized | Tagged Google, Jakob Nielsen, Larry Page, Microsoft, Nielsen Norman Group, Public Citizen, Robert Weissman, Rolfe Winkler, Sergei Brin, Sneak ADtack, Wall Street Journal, Yahoo | 1 Comment

Native Is the New Bleak

Posted on September 23, 2014 by Campaign Outsider

Marketers Flock to Ads in Sheep’s Clothing First, an introduction: For the past four years, the hardtracking staff at Sneak Adtack has chronicled the explosion of stealth marketing, which attempts to trick out advertising as entertainment or editorial content. From … Continue reading →

Posted in Uncategorized | Tagged Andrew Be aujon, branded content, Confessions of an Advertising Man, David Ogilvy, Financial Times, Joshua Benton, Mad Men, Mashable, Medium, native advertising, New York Times, NiemanLab, Poynter, product integration, Product placement, Racked.com, Sneak ADtack, State of the Cuisinart Marketing | Leave a comment

Nike Pimps Out Air(time) Jordan at U.S. Open

Posted on August 29, 2014 by Campaign Outsider

Product placement is no longer just a function of plunking down a Starbucks mug on the set of MSNBC’s Morning Joe or handing Seinfeld’s Kramer some Junior Mints. That’s so 1.0, yo. Welcome to Product Placement Umpteen.0, yo. From yesterday’s … Continue reading →

Posted in Uncategorized | Tagged Air Jordan, ESPN, Junior Mints, Kramer, Michael Jordan, Morning Joe, MSNBC, Nike, NikeCourt, Product Placement 1.0, Roger Federer, Seinfeld, Sneak ADtack, Starbucks, U.S.Open, Wall Street Journal, Zoom Vapor AJ3 | 2 Comments