Tag Archives: content marketing

Wall Street Journal Finally Catches Up with Sneak Adtack

From our Where You Been? desk This distressing piece ran in yesterday’s Wall Street Journal Media & Marketing section (web headline: “Don’t Sleep on Content Marketing”). ‘Content Marketing’ Goes to the Next Level Many companies have hired editorial staffers in … Continue reading

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The Branded Content Boiler Room

This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North America.” Content Marketing: A process for evaluating content channels When engaging … Continue reading

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Branded Content, UK Style

From the Sneak Adtack International desk Given all the ads in sheep’s clothing we see here in America, it’s easy to think the US has a monopoly on stealth marketing. Not so, according to this post on The Wall blog in the UK: … Continue reading

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