For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows like Bones and Hawaii Five-0; brand journalism in all kinds of media; and etc.
Now comes this piece in NewsCred that squeezes all of the above into the category of content. (Tip o’ the pixel to MediaPost’s Center for Media Research.)
17 Marketing Influencer Predictions for 2015
Companies got serious about content marketing, brands and publishers embraced native advertising, millennials were pushed into the spotlight, and big data made it possible for content creators to figure out exactly whom they were targeting. More than ever, marketers focused on providing valuable content to their consumers, and making it accessible on every platform, including mobile. With companies globally spending an estimated $135 billion on content marketing in 2014, staying ahead of the curve and seeing down the road isn’t only wise creatively — it’s essential financially and strategically. So what will content look and act like in the near future? . . .
Read the rest at Sneak Adtack.