That’s so 1.0, yo.
Welcome to Product Placement Umpteen.0, yo.
From yesterday’s Wall Street Journal:
Game, Set, Product Match for Nike
Michael Jordan’s appearance at Roger Federer‘s first-round match at the U.S. Open wasn’t a simple case of one sports legend cheering on another.
The point of Mr. Jordan’s presence at the match, coordinated by Nike executives, was to promote a new limited edition of Mr. Federer’s line of tennis shoes. The white and cement-patterned NikeCourt Zoom Vapor AJ3′s feature Air Jordan styling and logos. Mr. Federer wore them in Tuesday’s match, and they went on sale Wednesday.
Here’s a taste of ESPN’s shoe-licking . . .
Read the rest at Sneak Adtack.