Tag Archives: Hawaii Five-0

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

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Zombie Apocalypse for Product Placement

Posted on October 25, 2014 by Campaign Outsider

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading →

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Product Placemint ($4.75 Billion Edition)

Posted on January 18, 2013 by Campaign Outsider

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading →

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TV Guide: “IS TV $ELLING OUT?”

Posted on February 4, 2012 by Campaign Outsider

Right question, wrong verb tense. Does any rational person really believe that the TV industry has not sold out to product placement? Regardless, TV Guide asks the (rhetorical) question in a current piece that provides this answer: Product placement isn’t new — it’s been … Continue reading →

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Hawaii Five-0 Takes The Oy Train

Posted on January 19, 2012 by Campaign Outsider

This might be the worst sellout ever in primetime TV product placement. From a recent episode of Hawaii Five-0: Actually, that’s not product placement – that’s a friggin’ commercial. And friggin’ insulting. Not to mention the incessant Chevrolet flogging on the show. Enough already, CBS! Originally … Continue reading →

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