Tag Archives: BostInno

Pinterest Goes Native for a Little Pin Money

Posted on January 7, 2015 by Campaign Outsider

There are currently 70 million Pinterest pinners, and every one of them is about to get spinned to the marketing post. From BostInno‘s Rebecca Strong: Pinterest is Getting More Ads but You Might Have Trouble Spotting Them Advertisers’ posts may … Continue reading →

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It’s Good To Live In A Two-Daily Town (Yesterday’s News Tomorrow, Globe Division)

Posted on October 16, 2012 by Campaign Outsider

Question: Should the Boston Globe have cited both news sources that beat the broadsheet on the Harvard Voice story? Details at IGTLTDT.  

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Legal Sea Foods Leaves A Bad Taste

Posted on September 12, 2012 by Campaign Outsider

Ad in Monday’s Boston Globe Metro section, one page before the obituaries: Yes, Legal Sea Foods has a long and spotty history of controversial advertising. And yes, any publicity is good publicity, as they say. But this ad is a … Continue reading →

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New “Facebook Exchange” Ad Scheme Changes A Lot

Posted on July 11, 2012 by Campaign Outsider

Mark (DataSuckah) Zuckerberg has a new way of selling you to the highest bidder: by following you around the web (which he’s be doing for awhile) and – for the first time – selling that data to marketers. From BostInno: Facebook … Continue reading →

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