Tag Archives: Russian nesting ads

The Grey Lady Opens the Kimono All the Way

As the hard tracking staff at Sneak Adtack has dutifully noted, the New York Times is increasingly blurring the line between advertising and editorial. Especially prevalent are the Russian nesting ads the Times has developed – advertising in the print … Continue reading

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More Ru$$ian Nesting Ads From the Grey Lady

In an understandable effort to boost ad revenues (and thereby sustain its newsgathering operation), the New York Times has increasingly blended native advertising (widely touted as the financial lifeline for media outlets) with ads in the Times print edition, as … Continue reading

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New York Times Goes Native with Russian Nesting Ads

From our State of the Cuisinart Marketing desk As the hardtracking staff noted last year, the New York Times has taken to running print ads promoting the native advertising its T Brand Studio creates for marketers. Representative sample:     … Continue reading

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WSJ Follows NYT Into VR

As the hardtracking staff at our kissin’ cousin Sneak Adtack has noted, the New York Times is knee-deep into virtual reality reporting – and the native advertising opportunities it represents. Pop quiz: Which of these is paid content?     Clear … Continue reading

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Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising. (Our personal favorite is the Russian nesting ads – a Times print … Continue reading

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The Grey Lady Opens the Kimono (Russian Nesting Ads Edition)

The New York Times, which has gone all in with its native advertising factory T Brand Studio, continues to double up its print and native ads. Earlier this year the Times played footsie with the Weinstein Company in promoting The … Continue reading

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New Stealth Gambit Is Like Russian Nesting Ads

Apparently it’s not enough for marketers to bombard us with ads. Now they’re bombarding us with ads-within-ads. From Advertising Age: BMW Teams Up With TaylorMade for Ad Within an Ad Automaker liked results of U.S. Open effort so much, plans similar … Continue reading

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