Tag Archives: Morgan Spurlock

Time Inc. Has Branded-Video ‘Lightbulb’ Go Off

Posted on November 28, 2014 by Campaign Outsider

Chalk up another hostage to stealth marketing: the debut of Entertainment Weakly. Adweek reports that Time Inc. has launched EW Lightbulb, “an interview series featuring conversations with today’s leading creators about how they work and where they find inspiration.” This … Continue reading →

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New! Product UnPlacement!

Posted on November 10, 2012 by Campaign Outsider

Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading →

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