Tag Archives: Inside Tucson Business

Time Inc. Has Branded-Video ‘Lightbulb’ Go Off

Chalk up another hostage to stealth marketing: the debut of Entertainment Weakly. Adweek reports that Time Inc. has launched EW Lightbulb, “an interview series featuring conversations with today’s leading creators about how they work and where they find inspiration.” This … Continue reading

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Time Says Magazine Editors On Its Side

From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading

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Tucson Magazine Publisher: We’re the Beck-and-Call Girl of Our Advertisers

The hardtracking staff realizes that times are hard for media outlets these days, but this seems a bit much. From the redoubtable Jim Romenesko: NEWSPAPER COMPANY: OUR CUSTOMER IS THE ADVERTISER, NOT THE READER Why Mark Evans refused to work … Continue reading

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