Pinterest Goes Native for a Little Pin Money

There are currently 70 million Pinterest pinners, and every one of them is about to get spinned to the marketing post.

From BostInno‘s Rebecca Strong:

Pinterest is Getting More Ads but You Might Have Trouble Spotting Them

Advertisers’ posts may blend in better on Pinterest than on other social media sites.

One thing that’s always separated Pinterest from the social shutterstock_220532287media pack: It’s had very little advertising. That’s about to change.

In June, the company launched a program to test promoted pins from a limited number of brands, including including Nestle, General Mills, Kraft, Gap, ABC Family, Expedia and Lululemon. Now that we’re in the new year, that program will expand. As of [last week], Pinterest is letting advertisers pay to promote their pins, boosting the visibility of them (as on Facebook or Twitter).

Money graf . . .

Read the rest at Sneak Adtack.

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