Tag Archives: State of the Cuisinart

The Grey Lady Opens the Kimono All the Way

As the hard tracking staff at Sneak Adtack has dutifully noted, the New York Times is increasingly blurring the line between advertising and editorial. Especially prevalent are the Russian nesting ads the Times has developed – advertising in the print … Continue reading

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Boston Herald’s ‘State Of The Arts’ Stealth Marketing

As the hardtracking staff noted earlier, the Boston Herald has ventured into the Blog New World of stealth marketing with its online State of the Arts section, which packages marketing material as editorial content. On Tuesday, the Herald’s print edition jumped into the mix, via … Continue reading

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Time.com Steps On The Newsvertising Gas

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading

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Time.com Steps On The Newsvertising Gas

Apparently, Monday was Chevron Day at Time.com. In the endless quest for more ways to obliterate the line between advertising and editorial content, Time’s website started dropping Chevron logos willy-nilly into the body of news stories. Here’s a screen grab … Continue reading

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The Newsvertainment-Industrial Complex (Katie Eastman Edition)

Know how advertisingandnewsandentertainment sometimes get all mixed up together? Here’s a State of the Cuisinart example. Act One Comedy Central’s Stephen Colbert establishes a superpac, Americans for a Better Tomorrow, Tomorrow. It’s a way for Colbert to both spotlight and … Continue reading

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