Grey Lady Goes All the Way with Native Ads

As the hardtracking staff has repeatedly noted (see here and here and here just for starters), the New York Times is up to its neck in native advertising.

(Our personal favorite is the Russian nesting ads – a Times print ad for a Times native ad – that ran back in July. For a detailed look at the Times’s $30 million T Brand Studio native advertising shop, see this excellent Monday Note post by Frédéric Filloux.)

Now comes the latest combo platter: native advertising and the Times VR push.

From Digiday:

The New York Times and the Weinstein Company have launched “Carol: Dearest…” the first virtual reality project from the publisher’s native advertising unit for a movie studio — and the first one of its kind that lets viewers control the action. The ad is for the studio’s upcoming movie, “Carol.”

First, here’s the print ad, which ran in the December 13 New York Times magazine . . .

Read the rest at Sneak Adtack.

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