Tag Archives: ad campaign

Northeastern University’s National Ad Campaign, Part II

Posted on March 7, 2014 by

As the hardworking staff previously noted, Northeastern University launched an advertising campaign last week that included this full-page ad in the Boston Globe, the New York Times, and the Wall Street Journal. Turns out, we didn’t know the half of … Continue reading →

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Northeastern Goes National with Full-Page Ads

Posted on February 25, 2014 by

Northeastern University – the Little College That Could . . . Jack Up Its Cost to $55,000 per annum – has gone full-page boogie in a new advertising campaign. From Monday’s Boston Globe:     The same ad ran in Monday’s New … Continue reading →

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Legal Sea Foods Leaves A Bad Taste (II)

Posted on September 25, 2012 by

Some of you splendid readers might remember the hardworking staff’s tsk-tsking of Legal Sea Foods’ latest ad campaign a couple of weeks ago, especially this ad that ran adjacent to the Boston Globe’s obituary pages. Turns out, Henry Wheeler was … Continue reading →

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Voters Said Warren Should Change Ads Before Thumbsuckers Did

Posted on September 13, 2012 by

The Boston Globe front-paged the redoubtable Frank Phillips yesterday in this smoke-alarm piece about Democratic Senate hopeful Elizabeth Warren’s anemic ad campaign. Warren may retool TV ads Is urged to show a personal side Democratic Senate candidate Elizabeth Warren — … Continue reading →

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Let The $4 Billion Rumpus Begin! (Chamber of Commerce Edition III)

Posted on February 10, 2012 by

The U.S. Chamber of Commerce, which has already been plenty active in promoting its legislative and electoral preferences, has launched a new $10 million ad campaign targeting “12 House and eight Senate races as part of an effort referred to … Continue reading →

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Rachel Maddow Jumps The Zuccotti Park

Posted on November 8, 2011 by

MSNBC’s Rachel Maddow is usually pretty scrupulous about her facts, but last night she blatantly misled her audience in a segment that highlighted Occupy Wall Street’s improbable ad campaign: Occupy Wall Street still showing no signs of slowing down, the … Continue reading →

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Ale-coholics Anonymous

Posted on June 27, 2011 by

British brew Newcastle Brown Ale has launched a U.S. ad campaign that features some offbeat TV spots. Representative sample: The campaign also includes outdoor advertising, with billboards such as this one (a poster version is running in Boston): Clever, yes? Except … Continue reading →

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NYT Tries To Ad To Digital Subscriptions

Posted on April 27, 2011 by

First the New York Times launched a pay wall. Then it launched an ad campaign. Via WWD (via the Missus): The Times is running a series of three posters on Metro North, Long Island Railroad, in taxis and on the … Continue reading →

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