Tag Archives: Sneak ADtack

Vanity Fair – or Foul? – in Native Advertising Launch

Posted on December 13, 2013 by Campaign Outsider

Say hello to yet another mainstream publisher that’s gone native (advertising). From today’s New York Times: A Message That Tries to Blend In AS Madison Avenue continues debating the pros and cons of a hot trend in marketing known as native … Continue reading →

Posted in Uncategorized | Tagged Chase for the Wild Rabbit, Hennessy Cognac, Moet Hennessy USA, native advertising, New York Times, Rodney Williams, Sneak ADtack, Stockholm Syndrome, Stuart Elliott, Vanity Fair | Leave a comment

Our 2013 ‘State of the Cuisinart Marketing’ Address

Posted on December 11, 2013 by Campaign Outsider

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading →

Posted in Uncategorized | Tagged Adam Ostrow, Blurred Lines: Advertising or Content, branded content, Edith Ramirez. Mashable.com, Eric Wemple, Farhad Manjoo, Federal Trade Commission, FTC, Hexagram and Spada, Jack Shafer, MediaPost, Mike Allen, native advertising, New York Times, Politico Playbook, Reuters, Sneak ADtack, State of the Cuisinart Marketing, Stuart Elliott, Wall Street Journal, Washington Post | 3 Comments

Mark Zuckerberg Thinks You’re A Faceshnook

Posted on November 17, 2013 by Campaign Outsider

Facebook CEO Mark (Data) Suckahberg has just sunk his talons deeper into your digital carcass. New York Times piece (via the Boston Globe): Critics probably won’t like Facebook’s policy SAN FRANCISCO — Facebook pressed ahead Friday with changes to its privacy … Continue reading →

Posted in Uncategorized | Tagged Boston Globe, FaceShnook, FTC, Mark DataSuckahberg, Mark Zuckerberg, New York Times, Privacy policies, Red Lobster, Robert Pinsky, Sneak ADtack, Sponsored Stories | 2 Comments

State Of The Cuisinart Marketing #Umpteen: Everyone Jump In The Branded Content Pool!

Posted on November 14, 2013 by Campaign Outsider

Once upon a time (about three months ago), branded content – read: ads in sheep’s clothing – was pretty much the exclusive province of online publishers from BuzzFeed to Gawker to TheAtlantic.com. That was then. Now mainstream news organizations are on branded … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Adweek, AP, branded content, Buzzfeed, Digiday, FishbowlNY, Forbes, Gawker, Journalism.co.uk, Ken Detlet, MediaBistro, Meredith Kopit Levien, Meredith Levien, Michael Sebastian, Nancy Gibbs, Native Advertising Summit, New York Times, Sneak ADtack, State of the Cuisinart Marketing, TheAtlantic.com, Time, Wall Street Journal | Leave a comment

Whose Side Is ‘Time’ On?

Posted on November 4, 2013 by Campaign Outsider

In his latest New York Times column, Joe Nocera marks yet another another chip in the traditional Chinese Wall between editorial and advertising (which in truth is more and more resembling the Berlin Wall circa 1990). The Fall of the Wall? … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Bloomberg, chief content officer, Church-State divide, Joe Nocera, Joe Ripp, New York Times, Norman Pearlstine, Sneak ADtack, Time, Time Inc. | 3 Comments

The Sneak in Review: Branded Content Lightning Round

Posted on October 28, 2013 by Campaign Outsider

The hardtracking staff has a cliporama piling up, so we’re passing it on to you. Who’s Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo? Lede: What good is native advertising if it doesn’t talk like a native? To … Continue reading →

Posted in Uncategorized | Tagged Advertising Self-Regulatory Council, Associated Pres, Buzzfeed, Council of Better Business Bureaus, David Spiegel, Facebook like, FTC, Gawker, Google, Hearst, Jon Leibowitz, National Advertising Division, native ads, NetNewsCheck, New York Times, Online Association, shared endorsements, Sneak ADtack, sponsored content, Washington Post. Ad Age, WashPo | Leave a comment

Harper’s Puts The Accent On Bazaar For Branded Content

Posted on October 17, 2013 by Campaign Outsider

Harper’s Bazaar, the flossy fashion mag, has put out the welcome mat for stealth marketers in its newly renovated website. From the New York Times: Harper’s Redesigns Its Web Site and Embraces Branded Content HARPER’S Bazaar is joining the growing list … Continue reading →

Posted in Uncategorized | Tagged #TheList, branded content, Casual Edit Day, Harper's Bazaar, Hearst, New York Times, Sneak ADtack, stealth marketing | Leave a comment

Google And Facebook Totally Pwn You

Posted on October 14, 2013 by Campaign Outsider

Come to think of it, Google and Facebook also totally pawn you. From the New York Times: Google to Sell Users’ Endorsements SAN FRANCISCO — Those long-forgotten posts on social networks, from the pasta someone photographed to the rant about her dentist, are … Continue reading →

Posted in Uncategorized | Tagged digitaliths, Facebook, Gmail, Google, Google Calendar, Google Docs, Google Maps, GoogleSphere, New York Times, Sneak ADtack, users' endorsements | 4 Comments

Will Brand Publishers Surpass News Publishers?

Posted on October 11, 2013 by Campaign Outsider

From our Sign o’ the Times desk Advertising Age recently featured an alarming piece about the Brave News World of digital publishing. Flipboard Hits 90 Million Users, Nearly Doubles Since April Selling Digital Ads For Print Ad Rates Just two weeks after … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, brand publishers, branded websites, Brave News World, Cisco, Esquire, Flipboard, Global Trust in Advertising and Brand Messages, Levi's, Lexus, New York Times, news publishers, Nielsen, Samsung, Sneak ADtack, Target, Vanity Fair | Leave a comment

Is Chris Hughes Turning The New Republic Into Edvertorial?

Posted on October 7, 2013 by Campaign Outsider

Chris Hughes answered the phones during Facebook’s startup, consequently became a multimillionaire, subsequently joined the 2008 Obama presidential campaign, and eventually bought The New Republic. It was clear early on that Hughes would make the magazine a house organ for the Obama administration, starting with … Continue reading →

Posted in Uncategorized | Tagged Barack Obama, Chris Hughes, Christine Haughney, Dan Kennedy, edvertorial, Facebook, Media Nation, New York Times, PandoDaily, Sneak ADtack, The New Republic, TNR | 1 Comment