In his latest New York Times column, Joe Nocera marks yet another another chip in the traditional Chinese Wall between editorial and advertising (which in truth is more and more resembling the Berlin Wall circa 1990).
The Fall of the Wall?
On Wednesday night, I bumped into Norman Pearlstine at a charity dinner. He smiled his inscrutable smile and made the smallest of small talk. He looked off into space and seemed otherwise occupied.
Which, it turns out, he was. The next morning came the announcement that Pearlstine was leaving the Bloomberg media empire to return to his old haunt, Time Inc., where he had been editor in chief from 1995 to 2005. This time around at Time Inc., his title is chief content officer.
That’s a lot different from Pearlstine’s former position as editor in chief . . .
Read the rest at Sneak Adtack.