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Tag Archives: Marketing Daily
The Times (New York and Financial) They Are A Changin’
Stealth marketing proceeds apace in swallowing up mainstream media. Exhibit Umpteen, via Digiday’s Jessica Davies. The Financial Times readies paid posts for advertisers The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more … Continue reading
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Tagged #FT, Advertising Week, Darwin, Digiday, Dominic Good, Financial Times, Fiona Carter, Jessica Davies, Karl Greenberg, Margaret Sullivan, Marketing Daily, MediaPost, New York Times, Paul Caine, Public Editor, Santander, Sneak ADtack, Squared, Tara Walpert Levy, Zurich Insurance
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Erin Go Bride! Ireland’s Gay-Marriage Tourism Ads
From our Late to the Wedding Party desk No flies on Ireland’s tourism officials. It took them all of three days after Irish voters approved a referendum legalizing gay marriage to launch a global ad campaign – “Ireland says I do” – targeting … Continue reading
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Tagged Ashford Castle, Belfast Telegraph, gay marriage, gay marriage ads, Ireland, Ireland Says 'I Do', Irish Republic, LGBT, Lisdoonvarna Matchmaking Festival, Marketing Daily, MediaPost, Miley Cyrus, Northern Ireland, Rev David McIlveen, Stephen Fry, Tourism Ireland, Travel Weekly
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The Least Interesting Man In The World
MediaPost’s Marketing Daily reports that Colorado craft brewer Breckenridge Brewery has launched two new TV spots in its “Truth in Beervertising” campaign. One of the new 30-second spots, dubbed “The Least Interesting Man in the World,” shows Breckenridge’s head brewer, … Continue reading
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Tagged 471 IPA, Bob Harrington, Breckenridge Brewery, Marketing Daily, MediaPost, Truth in Beervertising
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Campaign Outsider 