Tag Archives: Sneak ADtack

Wired Magazine Also Journo-Listing To The Native Ad Side

Posted on August 10, 2013 by Campaign Outsider

As the hardtracking has previously noted, web publishers are increasingly employing journalists to create ads in sheep’s clothing, also known as native advertising. Now add Wired Magazine to the ranks of rank sell-outs. From Adweek (tip o’ the pixel to Taylor Wray) . … Continue reading →

Posted in Uncategorized | Tagged Adweek, Amplifi, Cisco, Conde Nast, Fiat, HuffPost Partner Studio, journo-listing, Marriott, native advertising, Onion Labs, Sneak ADtack, Taylor Wray, Wired Magazine | 2 Comments

Websites Draft Editorial Staffs To Craft Native Advertising

Posted on August 7, 2013 by Campaign Outsider

Native advertising/sponsored content/brand journalism is all the webrage these days, and media sites are falling all over themselves to figure out the best way to provide stealth marketing to advertisers. Now Digg this (via Digiday): Native Ads: The Digg Way For … Continue reading →

Posted in Uncategorized | Tagged Betaworks, brand journalism, Digiday, Gawker, Huffington Post, HuffPost Partner Studiio, L'Oréal, native advertising, Paranoia, Sneak ADtack, sponsored content, Vi | 3 Comments

‘Business Insider’ Lets Advertiser Inside News Content

Posted on August 2, 2013 by Campaign Outsider

Big surprise: Yet another news organization has pimped out its editorial content to a paying customer. From Advertising Age: Business Insider Gives Advertiser Veto Power Over ‘Future of Business’ Edit Mix To Start, Newsroom Stories in Sponsored Section Won’t Include Competitors … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Business Insider, linkitude, SAP, Sneak ADtack, The Future of Busines | 4 Comments

Is Google Gmailing You Ads?

Posted on July 25, 2013 by Campaign Outsider

So it turns out Google’s not just reading your gmails, it’s sorting them too. Here’s the message Google has sent to all its Gmailers: Of course, lots of people are Gpissed about it, as Winston Ross’s piece in the Daily Beast noted . . … Continue reading →

Posted in Uncategorized | Tagged Gmads, Gmail, Google, Matt Buchanan, Priority Inbox, Sneak ADtack, The Daily Beast, The New Yorker, Winston Ross | Leave a comment

The Sneak in Review: Sponsored Content Ads ‘n’ Ends

Posted on July 22, 2013 by Campaign Outsider

Once around the park, James, and don’t spare the horses. The ‘Dawn’ of a New Documentary Procter & Gamble has launched a seven-part web series called The Big Picture that “showcases how the consumer products giant’s Dawn [dishwashing detergent] is … Continue reading →

Posted in Uncategorized | Tagged 10000 Words, Buzzfeed, Cincinnati Enquirer, Dawn Saves Wildlife, FishbowlNY, Gawker, native advertising, Online Publisher's Association, OPA, Pam Horan, Procter & Gamble, Sneak ADtack, Tom Scocca | Leave a comment

New Stealth Gambit Is Like Russian Nesting Ads

Posted on July 15, 2013 by Campaign Outsider

Apparently it’s not enough for marketers to bombard us with ads. Now they’re bombarding us with ads-within-ads. From Advertising Age: BMW Teams Up With TaylorMade for Ad Within an Ad Automaker liked results of U.S. Open effort so much, plans similar … Continue reading →

Posted in Uncategorized | Tagged Ad Age, Advertising Age, BMW, cars.com, Golf Channel, Lone Ranger, NBC, Russian nesting ads, Sneak ADtack, TaylorMade, U.S.Open | Leave a comment

Hucksters On A Train: Windows Beam Ads To Brain

Posted on July 11, 2013 by Campaign Outsider

Airports have facial-recognition systems built into digital advertising screens. Supermarkets have directional audio ads beamed to individual shoppers. And now commuter trains have windows that transmit ads directly into your head. It’s a whole new kind of marketing skullduggery. From MediaBistro’s PRNewser: [N]ext time you … Continue reading →

Posted in Uncategorized | Tagged BBDO, bone conduction, Germany, holosonics, MediaBistro, PRNewser, Sky Deutschland, Sky Go, Sneak ADtack, The Talking Window, TruMedia | Leave a comment

AOL Pimps Out Patch To Disney

Posted on July 6, 2013 by Campaign Outsider

The Disney-Industrial Complex debuts its animated feature Planes next month. So this month it launched a stealth marketing campaign that hijacks AOL’s Patch franchise. From MediaBistro’s FishbowlNY: Latest Patch Site is Hyper-Fictitious And, in this anniversary month of the death of Walter Cronkite, Propwash Junction Patch … Continue reading →

Posted in Uncategorized | Tagged Any Old Link, AOL, Disney, Disney-Industrial Complex, FishbowlNY, MediaBistro, Patch, Planes, Propwash Junction Patch, Propwatch-ganda, Sneak ADtack, Walter Cronkite, Windy Kronkite | Leave a comment

FTC’s Stealth-Ad Warning Not Strong Enough

Posted on June 27, 2013 by Campaign Outsider

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading →

Posted in Uncategorized | Tagged AOL, APM, Bing, FTC, Google, Marketplace, Mary Engle, Mediaite, MediaPost, New York Times, search engines, Sneak ADtack, sponsored content, White House Down, Yahoo | 2 Comments

Boston Herald’s ‘State Of The Arts’ Stealth Marketing

Posted on June 26, 2013 by Campaign Outsider

As the hardtracking staff noted earlier, the Boston Herald has ventured into the Blog New World of stealth marketing with its online State of the Arts section, which packages marketing material as editorial content. On Tuesday, the Herald’s print edition jumped into the mix, via … Continue reading →

Posted in Uncategorized | Tagged Blog New World, Boston Herald, Cambridge Symphony Orchestra, Celebrity Series of Boston, Mara's Playlist, Sneak ADtack, State of the Arts, State of the Cuisinart, stealth marketing | Leave a comment