Tag Archives: State of the Arts

Boston Herald’s ‘State Of The Arts’ Stealth Marketing

As the hardtracking staff noted earlier, the Boston Herald has ventured into the Blog New World of stealth marketing with its online State of the Arts section, which packages marketing material as editorial content. On Tuesday, the Herald’s print edition jumped into the mix, via … Continue reading

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Blog New World At The Boston Herald (They Return Our Phone Call!!! Edition)

As the hardtracking staff recently noted, the Boston Herald has launched a new web feature called State of the Arts. We wrote at the time, “The feisty local tabloid’s new State of the Arts blog appears to be the paper’s entry into the commerce journalism racket,” … Continue reading

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Blog New World at the Boston Herald

Tuesday’s Boston Herald front page: Note the announcement top left: The feisty local tabloid’s new State of the Arts blog appears to be the paper’s entry into the commerce journalism racket . . . Read the rest at Sneak Adtack.

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