‘Business Insider’ Lets Advertiser Inside News Content

Big surprise: Yet another news organization has pimped out its editorial content to a paying customer.

From Advertising Age:

Business Insider Gives Advertiser Veto Power Over ‘Future of Business’ Edit Mix

To Start, Newsroom Stories in Sponsored Section Won’t Include Competitors of SAP

When Business Insider introduced a sponsored section last November called “The Future of Business,” it promised to give its take on the subject alongside stories about the underwriter, SAP.

“We’ll show you how technology — and the dynamic companies using it — are changing many facets of business as we know it, empowering our mobile lives, harnessing the power of big data, and creating a more sustainable future,” its announcement said.

The announcement did not mention that the “dynamic companies” in ‘The Future of Business” would not include SAP competitors, or that the selection of Business Insider articles running there would be subject to SAP approval. 

(Sorry no link to The Future of Business. It has now crashed Safari three four times – the legal limit for linkitude) . . .

Read the rest at Sneak Adtack.

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4 Responses to ‘Business Insider’ Lets Advertiser Inside News Content

  1. Dan Kennedy says:

    A website run by Henry Blodget is pimping itself out? Sounds like the Mobius strip of journalistic ethics.

    • Campaign Outsider says:

      Yeah – if Blodget wants to get respectable, this is the wrong way to go about it.


  2. Where do I sign up to sell out?

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