The Sneak in Review: Sponsored Content Ads ‘n’ Ends

Once around the park, James, and don’t spare the horses.

The ‘Dawn’ of a New Documentary

Procter & Gamble has launched a seven-part web series called The Big Picture that “showcases how the consumer products giant’s Dawn [dishwashing detergent] is used by wildlife rescuers to nurture animals back to health after oil spills and other hazards,” according to P&G’s hometown Cincinnati Enquirer.

From the press relea- . . . er, news report

Viewers can watch the first webisode of the series on www.DawnSavesWildlife.com. More webisodes to be released online through September.

Episodes will show stories of animal patients rescued by bilde1-290x290Dawn’s wildlife partners, including a newborn seal pup abandoned by his family after unwanted human interaction, and an ailing pelican contaminated by boating oil.

Following each webisode, viewers can send e-thank you cards to the rescue volunteers who take on this wildlife mission everyday.

Okaaaay.

See for yourself . . .

Read the rest at Sneak Adtack.

 

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