Tag Archives: Sneak ADtack

Twitter Goes Native (Advertising). New York Says Its Standardized English Tests Haven’t

Posted on April 25, 2014 by Campaign Outsider

One by one, the media outlets you know and love are falling prey to stealth marketing. Call the roll: The New York Times. The Wall Street Journal. NBC’s The Tonight Show. The Washington Post. And etc. (See here for all … Continue reading →

Posted in Uncategorized | Tagged All Twitter, Android, Associated Press, Barbie, branded content, Campaign for a Commercial Free Childhood, Common Core, iOS, iPod, Josh Golin, Life Savers, MediaBistro, MoPub, Mug Root Beer, NBC, New York, New York State Education Department, New York Times, Nike, Pearson, Product placement, Sneak ADtack, standardized tests, stealth marketing, The Tonight Show, Tom Dunn, Twitter, Wall Street Journal, Washington Post | 2 Comments

Stop the Presses! Two People Actually Object to Stealth Marketing!

Posted on April 8, 2014 by Campaign Outsider

Two people other than the hardtracking staff, that is. As our kissin’ cousins at Two-Daily Town noted last week, Boston Red Sox huckster – sorry, slugger – David Ortiz used the President of the United States as a prop for … Continue reading →

Posted in Uncategorized | Tagged Barack Obama, Boston Globe, Boston Red Sox, David Ortiz, Jay Carney, Letters to the Editor, Linda Given, Roger Chappius, Samsung, selfie, selfuffle, Sneak ADtack, SouthShoreRick, Two-Daily Town | 1 Comment

Fallon Gone (Native Advertising Edition)

Posted on April 2, 2014 by Campaign Outsider

Since its NBC debut 60 years ago, The Tonight Show has featured more plugs than Joe Biden’s head. But the recent introduction of GE’s Fallonvention showcase represents a new low for the late night icon. From Digiday: GE takes a … Continue reading →

Posted in Uncategorized | Tagged Digiday, executive director of global brand marketing, GE, GE Fallonventions, iHead, Jimmy Fallon, Linda Boff, NBC, Sneak ADtack, The Tonight Show | 4 Comments

The Sneak in Review: What’s Brewing in StealthWorld

Posted on March 31, 2014 by Campaign Outsider

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading →

Posted in Uncategorized | Tagged A Word From Our Sponsor: Admen, advertising, and the Golden Age of Radio, AOL, Blue Moon, Brew Pub Newsroom, Coors Lite, Cynthia B. Meyers, GigaOM, Huff Post Live, Huffington Post, J.P. Morgan, Jack Shafer, Mandatory.com, MediaPost, MillerCoors, New York Times, NYT Now, Old Grey Lady, Paid Posts, Redd's Apple Ale, Reuters, sleight-of-ad, Sneak ADtack, Times Premier | 4 Comments

‘Cougar Town’ Turns into Target Town

Posted on March 19, 2014 by Campaign Outsider

The walls keep tumbling down. In the beginning, there was product placement. Then came product integration. Now? Now comes – what should we call this? – product domination. From the New York Times: Like That Vase on the TV? Click Your Phone to … Continue reading →

Posted in Uncategorized | Tagged Cougar Town, Courtney Cox, Nate Berkus, New York Times, NPD Group, product integration, Product placement, ShopCougarTown.com, Sneak ADtack, Target, TBS, Writers Guild of America | 2 Comments

WSJ Makes ‘Faustian Pact’ with Native Advertising

Posted on March 13, 2014 by Campaign Outsider

Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Chartbeat, Chris O'Shea, Faustian Pact, FishbowlNY, MediaBistro, Michael Sebastian, native advertising, Peter Kafka, Re/code, Sneak ADtack, Sponsor Generated Content, Wall Street Journal, WSJ Custom Studios, WSJ. | 2 Comments

Washington Post Opens the Kimono for Stealth Marketers

Posted on March 4, 2014 by Campaign Outsider

As stealth marketing – a.k.a. native advertising, branded content, sponsored posts, brand journalism, blah blah blah – has wormed its way into both online publications and mainstream media outlets (it’s all here, if you want to get technical about it), publishers … Continue reading →

Posted in Uncategorized | Tagged Ad Innovations, Adweek, brand journalism, branded content, drop the veil, Idea Lab, Kevin Gentzel, native ads, native advertising, New York Times, Philip Marlowe, PhRMA, Sneak ADtack, sponsored posts, The Big Sleep, Washington Post, WP BrandConnect | Leave a comment

The Sneak in Review: The Future of Native Advertising Is . . .

Posted on February 17, 2014 by Campaign Outsider

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading →

Posted in Uncategorized | Tagged Adweek, brand storytelling, Chipotle, Daily Finance, David Pemsel, Farmed and Dangerous, Guardian Labs, hulu, MediaPost, native advertising, Online Publishing Insider, Rick Munarriz, Sneak ADtack, The Guardian, The Motley Fool, Unilever | Leave a comment

Ellen DeGeneres Is a Super Joke

Posted on February 3, 2014 by Campaign Outsider

The hardtracking staff knows the corn is off the cob as regards the stealth marketing racket, but this segment last week on The Ellen DeGeneres Show – which previewed her Super Bowl ad for Beats by Dre – really crossed … Continue reading →

Posted in Uncategorized | Tagged Beats by Dre, Beats by DreGeneres, Ellen DeGeneres, Sneak ADtack, Super Bowl ad, The Ellen DeGeneres Show | Leave a comment

Chipotle Chips Away at Advertising/Entertainment Separation

Posted on January 29, 2014 by Campaign Outsider

It’s the latest episode in advertainment. Chipotle Mexican Grill will soon release Farmed and Dangerous, a “four-part comedy series on the TV-streaming service Hulu that takes a satirical look at industrial-scale farming,” according to a New York Times report. “Farmed and Dangerous,” billed … Continue reading →

Posted in Uncategorized | Tagged brand-authored content, Chipotle, Farmed and Dangerous, hulu, New York Times, Sneak ADtack, values integration | Leave a comment