Tag Archives: Chris O’Shea

WSJ Makes ‘Faustian Pact’ with Native Advertising

Posted on March 13, 2014 by Campaign Outsider

Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Chartbeat, Chris O'Shea, Faustian Pact, FishbowlNY, MediaBistro, Michael Sebastian, native advertising, Peter Kafka, Re/code, Sneak ADtack, Sponsor Generated Content, Wall Street Journal, WSJ Custom Studios, WSJ. | 2 Comments

Ladies’ Homemade Journal

Posted on January 14, 2012 by Campaign Outsider

The outsourcing of news content continues apace, in this case with the venerable Ladies’ Home Journal. From Advertising Age: Ladies’ Home Journal Lets Readers Write the Magazine Crowdsourcing has been common in advertising for some time, but in a highly … Continue reading →

Posted in Uncategorized | Tagged Advertising Age, Ann Curry, Chris O'Shea, Diane Malloy, Fishbowl NY, Huffington Post, Ladies' Home Journal, outsourcing, Robin Roberts, Sally Lee | Leave a comment

Tag Archives: Chris O’Shea

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