Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading
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Tagged Advertising Age, Chartbeat, Chris O'Shea, Faustian Pact, FishbowlNY, MediaBistro, Michael Sebastian, native advertising, Peter Kafka, Re/code, Sneak ADtack, Sponsor Generated Content, Wall Street Journal, WSJ Custom Studios, WSJ.
The outsourcing of news content continues apace, in this case with the venerable Ladies’ Home Journal. From Advertising Age: Ladies’ Home Journal Lets Readers Write the Magazine Crowdsourcing has been common in advertising for some time, but in a highly … Continue reading