Chipotle Chips Away at Advertising/Entertainment Separation

It’s the latest episode in advertainment.

Chipotle Mexican Grill will soon release Farmed and Dangerous,  a “four-part comedy series on the TV-streaming service Hulu that takes a satirical look at industrial-scale farming,” according to a New York Times report.

 

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Farmed and Dangerous,” billed as a “Chipotle original series,” hopes to promote the company’s concerns about sustainable agriculture and the humane treatment of animals used for meat. This stealth marketing strategy, Chipotle executives say, is not about “product integration,” but “values integration.”

It’s what Hulu calls “brand-authored content” – aka ads in sheep’s clothing.

Here’s the trailer . . .

Read the rest at Sneak Adtack.

 

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