Tag Archives: MediaPost

Kiss Your Ads Goodbye

Posted on January 2, 2015 by Campaign Outsider

For the past several years, the hardtracking staff has dedicated itself to chronicling the “ad creep” in news and entertainment media: Stealthy native advertising in online publications from BuzzFeed to the New York Times; shameless product placement in TV shows … Continue reading →

Posted in Uncategorized | Tagged Bones, brand journalism, Center for Media Research, Content, Content Strategy Inc., Daniel Burstein, Doug kessler, Hawaii Five-0, MECLABS, MediaPost, Melissa Breker, native advertising, NewsCred, Product placement, Sharethrough, Sneak ADtack, Tom Channick, Velocity | Leave a comment

Zombie Apocalypse for Product Placement

Posted on October 25, 2014 by Campaign Outsider

From our Dead Brand Walking desk The hardtracking staff doesn’t want to say we told you so, but . . . we told you so. Product placement is starting to wear out its welcome. From PRI’s Marketplace: Product placement lessons from … Continue reading →

Posted in Uncategorized | Tagged Center for Media Research, Dead Brand Walking, Global Product Placement Spending Forecast 2012-2016, Hawaii Five-0, Hyundai, Marketplace, MediaPost, PQ Media, PRI, Product placement, Product Placemint, Sneak ADtack, The Walking Dead, zombies | Leave a comment

Even Stealth Marketers Don’t Trust Native Ads

Posted on July 11, 2014 by Campaign Outsider

The hardtracking staff may soon be out of business if we keep seeing headlines like this one (via MediaPost): Marketers Still Not Sold On Native Advertising Nut graf: What’s really keeping more marketers from going native is a lack of quality … Continue reading →

Posted in Uncategorized | Tagged A Crisis of Confidence: The State of Content Marketing Measurement, branded content, Contently, Digiday, DMR, MediaPost, native advertising, Sneak ADtack, TripleLift | 2 Comments

Did Native Advertising Croak NYT Executive Editor Jill Abramson?

Posted on May 15, 2014 by Campaign Outsider

The favorite parlor game right now among the chinstrokerati is, Who Killed Jill Abramson? Representative sample, via Forbes: Did the NY Times Fire Jill Abramson For Being ‘Bossy’? Jill Abramson was fired from her post as executive editor of The … Continue reading →

Posted in Uncategorized | Tagged Arthur Sulzberger Jr., bossy, chinstrokerati, Dean Baquet, Forbes, Jill Abramson, Mark Thompson, MediaPost, native advertising, New York Times, Sneak ADtack, Times digital, Wired Business Conference | 2 Comments

Chrysler Drives Stealth Marketing ’24’/7

Posted on May 7, 2014 by Campaign Outsider

Jack is back! Version 6.0 of Fox’s fabulously successful series 24 premiered on Monday, and you can count on uber-sponsor Chrysler Motors to rev its ad engine in any number of ways throughout the season. From MediaPost . . . Read … Continue reading →

Posted in Uncategorized | Tagged #24LAD, 24: Live Another Day, Air and Space Museum, Andy Love, Chrysler 200, Fox, Intrepid, Jack Bauer, Kiefer Sutherland, MediaPost, Sneak ADtack | 1 Comment

The Sneak in Review: What’s Brewing in StealthWorld

Posted on March 31, 2014 by Campaign Outsider

Once around the park, James, and don’t spare the sources! Native formats will take over digital channels this year, according to J.P. Morgan analysts. That means ads in sheep’s clothing will dominate the digital flock. So let’s call the roll of some … Continue reading →

Posted in Uncategorized | Tagged A Word From Our Sponsor: Admen, advertising, and the Golden Age of Radio, AOL, Blue Moon, Brew Pub Newsroom, Coors Lite, Cynthia B. Meyers, GigaOM, Huff Post Live, Huffington Post, J.P. Morgan, Jack Shafer, Mandatory.com, MediaPost, MillerCoors, New York Times, NYT Now, Old Grey Lady, Paid Posts, Redd's Apple Ale, Reuters, sleight-of-ad, Sneak ADtack, Times Premier | 4 Comments

The Sneak in Review: The Future of Native Advertising Is . . .

Posted on February 17, 2014 by Campaign Outsider

Once around the park, James, and don’t spare the sources! It’s all-native-all-the-time in the ad biz nowadays, with everyone – marketers and news media alike – jumping on the ads-in-sheep’s-clothing bandwagon. Exhibit Umpteen (via MediaPost’s Online Publishing Insider): 2013 will be … Continue reading →

Posted in Uncategorized | Tagged Adweek, brand storytelling, Chipotle, Daily Finance, David Pemsel, Farmed and Dangerous, Guardian Labs, hulu, MediaPost, native advertising, Online Publishing Insider, Rick Munarriz, Sneak ADtack, The Guardian, The Motley Fool, Unilever | Leave a comment

The Sneak in Review: Native (Advertising) Intelligence

Posted on January 18, 2014 by Campaign Outsider

The Reading Room at the Global Worldwide Headquarters of Sneak Adtack is starting to fill up, so the hardtracking staff is offloading these ads ‘n’ ends. Start with this piece from the New York Times: Promoting Its Own Products, a Magazine … Continue reading →

Posted in Uncategorized | Tagged Adrienne LaFrance, ads 'n' ends, advertorials, Better Business Bureau, Center for Science in the Public Interest, Federal Trade Commission, MediaPost, National Advertising Division, native advertising, New York Times, P.J. Bednarski, Shape, Shape Water Boosters, Sneak ADtack, sponsored content, Talented Goose, The Awl, Water works! | Leave a comment

Prediction: Native Advertising Will Eat the Net

Posted on January 12, 2014 by Campaign Outsider

Well that didn’t take long, did it? Via MediaPost: Native Advertising Predicted To Dominate Digital In 2014 Say goodbye to the stigma associated with native advertising. Following The New York Times’ official embrace of the once-controversial ad format, J.P. Morgan is predicting … Continue reading →

Posted in Uncategorized | Tagged behavioral advertising, Doug Anmuth, J.P. Morgan, MediaPost, native advertising, New York Times, Nothing But Net, reelseo.com, Sneak ADtack | 3 Comments