Tag Archives: Fox

Stealth Marketing Triple Crown: Win, Place(ment), and Show

Posted on May 21, 2014 by Campaign Outsider

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading →

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Chrysler Drives Stealth Marketing ’24’/7

Posted on May 7, 2014 by Campaign Outsider

Jack is back!   Version 6.0 of Fox’s fabulously successful series 24 premiered on Monday, and you can count on uber-sponsor Chrysler Motors to rev its ad engine in any number of ways throughout the season. From MediaPost . . . Read … Continue reading →

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Aereo Dynamics Coming To Boston

Posted on May 8, 2013 by Campaign Outsider

Aereo, the ant(enna) farm that lets viewers access broadcast networks on the Internet for a monthly fee, is expanding into Boston, but not without opposition. Via The Verge (tip o’ the pixel to Poynter): Aereo files suit against CBS to head … Continue reading →

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Let The $4 Billion Rumpus Begin! (Iowa Ad-O-Rama Edition)

Posted on December 30, 2011 by Campaign Outsider

And the hit jobs just keep on comin’ in the Hawkeye State’s GOP presidential slapfight. • Rick Perry goes cartoon in his latest Iowa TV spot.   Got that? “The fox guarding the henhouse is like asking a Congressman to … Continue reading →

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A World’s Serious (2011 Edition)

Posted on October 28, 2011 by Campaign Outsider

Well that was one for the ages, no? The hardworking staff will leave the play-by-play of the St. Louis Cardinals’ knee-buckling victory in Game 6 of the World Series to others and go straight to the color commentary: • Twice Fox … Continue reading →

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News Corp(se) Dodge o’ the Day®

Posted on July 20, 2011 by Campaign Outsider

It’s a tie! Winner #1: Bret Stephens in Tuesday’s Wall Street Journal: News of the World vs. WikiLeaks Only one placed at risk ‘the lives of countless innocent individuals.’ How does this year’s phone hacking scandal at the now-defunct British tabloid … Continue reading →

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Comcast On Demand Just Got More Demanding

Posted on May 12, 2011 by Campaign Outsider

The Global Worldwide Headquarters was all abuzz when the hardworking staff learned that Comcast had expanded its On Demand roster to include ABC’s Castle along with Fox’s Bones and The Chicago Code (and maybe even more – check with the … Continue reading →

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After Disastrous Super Bowl Ads, Groupon Tries To Regroup

Posted on February 13, 2011 by Campaign Outsider

From the New York Times: Groupon is ending a campaign that made its debut on Super Bowl Sunday, days after making changes in response to considerable criticism of the ads. The decision is a major setback for Groupon, the purveyor … Continue reading →

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Dead Blogging The Super Bowl Spots

Posted on February 7, 2011 by Campaign Outsider

Some overall observations about the ads on Fox’s Super Bowl LXV broadcast: • If you picked Branded Projectiles Hitting People for your drinking game, you were kneewalking by 3:44 of the first quarter (three to the head, one to the … Continue reading →

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Ad ‘No’ the Day™

Posted on April 23, 2010 by Campaign Outsider

Apparently, NBC and Fox think this Lane Bryant spot is too hot to air: But this is okay to air: Discuss among yourselves.

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