For several weeks now, the hardhoping staff has been yearning for a smile from Ello, the Mean Girl of Social Media.
But . . . nothing.
Then, this (via MediaPost):
Interest in Ello Craters
Well, that didn’t take long. The new social media hotness, Ello, is no longer new or hotness, and is now more a moderately aged “meh,” judging by the number of searches for “Ello” from Google Trends . . .
The Guardian notes that the volume of searches for Ello climbed from nothing before September 23, to reach its first peak on September 26, followed by a small dip before reaching an all-time peak on September 30 — but has now plunged back to just about where it was before September 23.
Even at its peak interest, Ello received no more than a tenth the volume of searches for “Twitter,” which in turn lags far behind Facebook.
Anyway, we’re over it now.
Goodbye, Ello. We don’t care that we hardly knew ye.
Are they owned by Krispy Kreme?