Tag Archives: MediaPost

Ask Dr. Ads: Have You Voted in the Doritos ‘Crash the Super Bowl’ Bakeoff?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, For the eighth year now, Doritos is holding its Crash the Super Bowl competition, in which the chipmaker solicits Super Bowl commercials from consumers and … Continue reading

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Our 2013 ‘State of the Cuisinart Marketing’ Address

Recipe for marketing in the 21st Century: Ingredients 1 part news 1 part entertainment 1 part advertising Directions Combine in blender. Hit puree. Serves: Everyone but the Jurassic types who think you have a right to know when you’re being advertised … Continue reading

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First Super Bowl Spot Of Winter

Christmas in November? Hah! Try Super Bowl ads in November. From MediaPost: Jaguar Plays Villain In First Super Bowl Spot The cat is the villain in Jaguar’s first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV … Continue reading

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Ask Dr. Ads: What’s Up With The Two Blank NYT Ad Pages?

Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So I read this on MediaPost’s Out to Launch and, yeah, I was intrigued. “If you have a physical copy of today’s New York Times close by, … Continue reading

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FTC’s Stealth-Ad Warning Not Strong Enough

This week the Federal Trade Commission addressed the blurring of the lines between advertising and editorial content on search engines. From MediaPost: Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on … Continue reading

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Product Placemint ($4.75 Billion Edition)

Advertisers to media content producers: Stick it in! From MediaPost’s Center for Media Research: Product Placement An Emerging Brand Marketing Solution According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement … Continue reading

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Marketers Very Content With Branded Content

The rush toward ads in sheep’s clothing continues apace, as this report from MediaPost’s Center for Media Research indicates: Aggressive Marketing Spending on Branded Content According to a new survey, “The Spending Study: A Look at How Corporate America Invests in Branded … Continue reading

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New! Product UnPlacement!

Product placement is big business in America, as this helpful primer from MediaPost indicates: Product placement –- a.k.a. brand integration – has grown into a roughly $25 billion industry in the U.S., supporting its own battery of go-getters, an extensive Wikipedia entry, a Morgan Spurlock movie about the practice and … Continue reading

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State-of-the-Cuisinart Marketing: How To Blur The Line Between Advertising And Editorial Content

Once upon a time, there was a bright line between advertising and editorial content/entertainment. As in, here’s where the news content stops and the advertising starts; or here’s where the entertainment programming stops and the advertising starts. No more. Marketers … Continue reading

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The Factory Is Facebook. The Product Being Manufactured Is You.

(With apologies to Adbusters) Dispatches from the Facebook/Marketing/Privacy vortex. From MediaPost: Facebook Rolls Out Promoted Posts, New Page Tools Facebook is taking steps to boost ad spending directly through brand pages, while also giving marketers new tools for managing their presence on … Continue reading

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