Rarely does an advertiser kick the crap out of itself in public (Dominos’ Our Pizza Sucks campaign in 2010 strikes us as the most recent example), but TruTV did just that in Monday’s New York Times.

Facing pages in the Times Business section:

Deadline.com provides the backstory.

TruTV Greenlights Six New Series, Orders More ‘The Carbonaro Effect’ And ‘Impractical Jokers’

TruTV has greenlighted six new series as it changes its brand, targeting a young audience of “funseekers.” Over the past eight months, truTV has been reshaping its brand, turning over a slate of more than 30 projects in development. The network’s slate of new shows includes Fake-Off, a Kabuki-inspired, pop-culture-themed talent competition series; Way Out West, a reality Western about three rival outfitter families in the Idaho backcountry; How To Be A Grown Up, a comedic take on the relatable trials and tribulations of true adulthood; Local News (working title), a look at the playful rivalry between the news teams at two small-town television stations; and Hair Jacked, a new ambush game show that gives contestants the opportunity to win big money or go home with the cut of the day.

Presumably, funseekers don’t want to hardcore punch anyone.

Tru?