Tag Archives: GM

Stealth Marketing Triple Crown: Win, Place(ment), and Show

As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading

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Dropping Chevy Is Deuced Foolish

So, the New York Times reports, the geniuses at GM have decided that a Chevrolet is no longer a Chevy: On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of “consistency” for the … Continue reading

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