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Tag Archives: Advertising Age
This Ad for Internet Domain Extensions Totally .Sucks
Who knew? From the June 27 edition of Advertising Age: Right-hand page: Nowhere does it say who paid for this two-page spread, but presumably it’s Vox Populi, the outfit that manages the registry and charges $2500 a year for each domain. According … Continue reading
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Tagged .SUCKS, Advertising Age, Bloomberg Technology, European Commission, get.sucks, ICANN, NetNames.com, Vox Populi
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Time Says Magazine Editors On Its Side
From our Late to the Party Line desk As the hardtracking staff noted last fall, Time, Inc. has decided to trade journalism’s traditional Chinese Wall between advertising and editorial for the Berlin Wall – that is, a thing of the … Continue reading
Stealth Marketing Triple Crown: Win, Place(ment), and Show
As a tribute to the upcoming Belmont Stakes – and the honest-to-God chance we could see the first Triple Crown thoroughbred since Affirmed in 1978 (shine on, California Chrome!) – the hardtracking staff is dividing this madcap review into horse … Continue reading
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Tagged 24: Live Another Day, Advertising Age, Affirmed, American Idol, AT&T, Belmont Stakes, Ben Silverman, branded entertainment, California Chrome, Dunder Mifflin, Electus, Falling Water, Fox, Frank Lloyd Wright, GM, Harley-Davidson, Internet Week, Jack Bauer Project, Jill Abramson, Madison & Vine, Mark-Hans Richer, Meredith Kopit Levien, Mitch Kanner, native advertising, NBC Entertainment, New York Times, OMMA Native, Oprah Winfrey Show, Pontiac, Scott Donaton, Sneak ADtack, Staples, The Office, Top 10 Product Placements of the Last 10 Years, Triple Crown, Two Degrees Ventures
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Journalism Is the Second-Worst Job? Hah! Advertisers Are the Least Trusted!
Good news! Journalists are moving up in the professional world! Via MediaBistro’s FishbowlNY: Newspaper Reporter Now Only Second Worst Career Good news, newspaper reporters of the nation, your job is now only the second worst career choice a person could make. … Continue reading
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Tagged Advertising Age, CareerCast, FishbowlNY, GfK, Graham Chapman, hucksters, journalists, lumberjack, MediaBistro, Monty Python, The Data Issue, top 200 jobs
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Ask Dr. Ads: Truth in Advertising? Really? What Are We, Oxymorons?
Well the Doc opened up the old mailbag today and here’s what poured out. Dear Dr. Ads, So there I was, minding my own business and reading the Sunday New York Times, when I came across this full-page ad from … Continue reading
WSJ Makes ‘Faustian Pact’ with Native Advertising
Apparently there’s no resisting the allure of native advertising these days. The latest converts to ads in sheep’s clothing? USA Today and the Wall Street Journal. The latter’s surrender is the more interesting of the two, given the low opinion of native … Continue reading
Public Editor Brands NYT’s Branded Content a ‘Delicate Balance’
As the hardtracking staff previously noted, the New York Times has been preparing to jump into the native advertising pool along with the rest of the sink-or-swim set. According to Advertising Age, the recently installed Times executive VP of advertising, Meredith Kopit … Continue reading
Whose Side Is ‘Time’ On?
In his latest New York Times column, Joe Nocera marks yet another another chip in the traditional Chinese Wall between editorial and advertising (which in truth is more and more resembling the Berlin Wall circa 1990). The Fall of the Wall? … Continue reading
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