This Ad for Internet Domain Extensions Totally .Sucks

Who knew?

From the June 27 edition of Advertising Age:

Screen Shot 2016-06-29 at 1.20.42 PM


Right-hand page:

Screen Shot 2016-06-29 at 3.54.49 PM

Nowhere does it say who paid for this two-page spread, but presumably it’s Vox Populi, the outfit that manages the registry and charges $2500 a year for each domain. According to Bloomberg Technology, brand protection company “[has] filed a complaint with the European Commission, saying Vox Populi had created a ‘predatory pricing model’ in a ‘blatant attempt to extort revenues from brand owners.’”

From all appearances, however, the registry – and Vox Populi – are still going strong. How badly that sucks depends, we suppose, on whose Vox is being gored.

(Sorry – couldn’t resist.)

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