Who knew?
From the June 27 edition of Advertising Age:
Right-hand page:
Nowhere does it say who paid for this two-page spread, but presumably it’s Vox Populi, the outfit that manages the registry and charges $2500 a year for each domain. According to Bloomberg Technology, brand protection company NetNames.com “[has] filed a complaint with the European Commission, saying Vox Populi had created a ‘predatory pricing model’ in a ‘blatant attempt to extort revenues from brand owners.’”
From all appearances, however, the registry – and Vox Populi – are still going strong. How badly that sucks depends, we suppose, on whose Vox is being gored.
(Sorry – couldn’t resist.)
Campaign Outsider 