Tag Archives: Sneak ADtack

How Your Smartphone Is Selling You Out

Posted on October 7, 2013 by Campaign Outsider

Smartphones are different from cellphones and landlines, in that smartphones reflect you in a way the other devices don’t. And marketers are taking full advantage of it. From Sunday’s New York Times: Selling Secrets of Phone Users to Advertisers SAN FRANCISCO … Continue reading →

Posted in Uncategorized | Tagged cellphones, cookies, cyberstalking, Drawbridge, Eric Rosenblum, landlines, mobile devices, New York Times, smart(phone)marketing, smartphones, Sneak ADtack, tracking | Leave a comment

You Have No Idea How Much They’re Watching You Online

Posted on October 2, 2013 by Campaign Outsider

You probably know that Facebook and Google are strip-mining you like West Virginia for online data, but that’s just part of the story. NPR’s All Things Considered is trying to provide the rest of it in its series Your Digital Trail. … Continue reading →

Posted in Uncategorized | Tagged All Things Considered, Center for Investigative Reporting, Daniel Zwerdling, data tracking, Facebook, G.W. Schulz, Google, NPR, Sneak ADtack, Your Digital Trail | Leave a comment

Ad Age Wants It Both Ways On Stealth Marketing

Posted on October 2, 2013 by Campaign Outsider

Last week’s edition of Ad Age (cover: Don’t Call It Advertising – It’s Content Marketing) highlighted the growing influence of sponsored content on the journalism world, and in the process caught up to what the hardtracking staff has been saying for the past … Continue reading →

Posted in Uncategorized | Tagged Ad Age, brand journalism, branded content, Capital New York, custom content, Going Native: Content Marketing Strategies, native advertising, New York Times, Sneak ADtack, sponsored content, stealth marketing | Leave a comment

FTC To Go Negative On Native Advertising?

Posted on September 19, 2013 by Campaign Outsider

The hardtracking staff has been negligent in, well, tracking developments in stealth marketing over the past few weeks. So, the missing links. From Digiday: The New Yorker Goes Native In January, when the Atlantic ran sponsored content on behalf of Scientology, … Continue reading →

Posted in Uncategorized | Tagged Ad Age, advertorials, Amazon, Digiday, Federal Trade Commission, FTC, Jeff Bezos, Mashable, Mental Floss, native advertising, paidContent, promoted tweets, Sneak ADtack, sponsored content, The New Yorker, Washington Post | Leave a comment

NYT’s David Carr Catches Up To Sneak Adtack

Posted on September 17, 2013 by Campaign Outsider

The hardtracking staff yields to no man in its admiration for New York Times media critic David Carr, whose columns are invariably insightful and informative. Regarding his piece in Monday’s Times, though – frankly, we were there first. But Carr did a nice … Continue reading →

Posted in Uncategorized | Tagged banner ad, Buzzfeed, David Carr, Gawker, Joe McCambley, native advertising, New York Times, Sneak ADtack, The Atlantic, The New Yorker, The Wonderfactory | Leave a comment

Renuzit Sprays Branded Content: ‘Romancing The Joan’

Posted on August 30, 2013 by Campaign Outsider

New York Times ad critic Stuart (Stockholm Syndrome) Elliott gave yet another pass to a stealth marketing campaign, this time in Tuesday’s edition of the paper. A Soft Sell for Air Fresheners, With Joan Rivers in Reality Show Spoofs CAN a frank, … Continue reading →

Posted in Uncategorized | Tagged Henkel Consumer Goods, Jeff Huffman, Joan Rivers, Melissa Rivers, New York Times, Renuzit, Romancing the Joan, Sneak ADtack, Stockholm Syndrome, Stuart Elliott, The Bachelorette | Leave a comment

Mixed Reviews For CNET Reviews ‘Reborn As Ads’

Posted on August 25, 2013 by Campaign Outsider

As the hardtracking has endlessly noted, Web publishers are on native advertising like Brown on Williamson. Example Umpteen (via Digiday): The Newest in Native: Editorial Reviews Reborn as Ads This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. … Continue reading →

Posted in Uncategorized | Tagged CNet, CNET Replay, Digiday, Galaxy S4, Jessica Dolcourt, native advertising, Samsung, Sneak ADtack | Leave a comment

Flash Flood Of Data Mining At The Weather Channel

Posted on August 21, 2013 by Campaign Outsider

Your bad hair day is good news for The Weather Channel. From the Wall Street Journal: Weather Channel Now Also Forecasts What You’ll Buy Company’s Data Helps Fine-Tune When and Where Advertisers Should Place Spots The Weather Channel knows the chance … Continue reading →

Posted in Uncategorized | Tagged data mining, Sneak ADtack, The Weather Channel, Wall Street Journal | Leave a comment

New York Times Jockeys Its Way Into Native Advertising Steeplechase

Posted on August 15, 2013 by Campaign Outsider

Move over, BuzzFeed and Gawker. The New York Times is joining you in the branded content bakeoff. From Advertising Age: New York Times Weaves Custom Ads Into ‘Snow Fall’-Like ‘The Jockey’ ‘This Time We Learned From Our Mistakes’ “The Jockey,” The … Continue reading →

Posted in Uncategorized | Tagged (horse)race to the bottom, Advertising Age, BMW, Buzzfeed, custom ads, Gawker, New York Times, Sneak ADtack, Snow Fall, The Jockey | Leave a comment

Oh, What An Untangled Web We’ll Weave?

Posted on August 12, 2013 by Campaign Outsider

The Internet, we’re told, wants information to be free. It also wants information to be free of government regulation. And so far it largely has been, thanks to promises of self-policing by web publishers. But both the industry and the … Continue reading →

Posted in Uncategorized | Tagged Ad Choices, Apple Safari, cookie-blocking default option, Direct Marketing Association, Do Not Track, FTC, Gooogle Chrome, Internet ads, Mozilla Firefox, Sneak ADtack, Wall Street Journal, Youradchoices.com | Leave a comment