Product Placemint ($4.75 Billion Edition)

Advertisers to media content producers:

Stick it in!

From MediaPost’s Center for Media Research:

Picture 1Product Placement An Emerging Brand Marketing Solution

According to the PQ Media Global Product Placement Spending Forecast 2012-2016, US marketers continue to up their investment in product placement to connect with harder-to-reach, multitasking consumers who are using digital and wireless technology to consume content more often and to view advertising less frequently . . .

The total US product placement spending is expected to finish in 2012 to $4.75 billion, fueled by strong growth in paid integrations on TV, internet, mobile and music media, as brands pursue alternative marketing solutions.

Product placement, as defined in this study, is a marketing tactic used by advertisers in which the objective is to integrate brand names, logos or products into non-ad content of media, such as TV, film, internet, mobile, videogames and music.

[Executive summary here.]

Of course, one man’s marketing solution is another man’s marketing intrusion . . .

Read the rest at Sneak Adtack.


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